Perceived Affordances and Regret in Online Travel Agencies

Despite the revolutionary system of online booking, the decision-making process for booking hotels is still very stressful for customers, who face much uncertainty. The wide range of products and great volume of information result in significant cognitive overload. Therefore, online travel agencies...

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Veröffentlicht in:	Journal of travel research 2022-05, Vol.61 (5), p.1024-1042
Hauptverfasser:	Jo, Hwirim, Chung, Namho, Hlee, Sunyoung, Koo, Chulmo
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Emotions Internet Travel agencies
Online-Zugang:	Volltext
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