Consumer Search, Price Promotions, and Counter-Cyclic Pricing

Price promotions and countercyclical pricing are driven by consumer search. This explanation is tested using a dynamic, structural, and seasonal inventory model. Previous studies have found that increases in price promotions lead decreases in the average price of seasonal goods in high-demand season...

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Veröffentlicht in:	Marketing science (Providence, R.I.) R.I.), 2022-03, Vol.41 (2), p.294-314
1. Verfasser:	Haviv, Avery
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior consumer search Consumers counter-cyclic pricing Demand dynamic structural model inventory mixed strategy monopolist Price elasticity Price increases price promotions Prices Supply & demand theoretical model
Online-Zugang:	Volltext
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