CRM dimensions and performance of SMEs in Yemen: the moderating role of human capital

PurposeThis paper examines the interaction of human capital and CRM on the performance of SMEs in Yemen.Design/methodology/approachThe study used a quantitative approach in investigating the interacting effect of human capital on the relationship between CRM and SMEs' performance in Yemen. The...

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Veröffentlicht in:	Journal of intellectual capital 2022-03, Vol.23 (3), p.516-537
Hauptverfasser:	AlQershi, Nagwan Abdulwahab, Mokhtar, Sany Sanuri Mohd, Abas, Zakaria Bin
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitive advantage Customer relationship management Customer satisfaction Customer services Customers Developing countries Economic development Empirical analysis GDP Gross Domestic Product Human capital Impact analysis Innovations Intellectual capital Investigations Knowledge management LDCs Manufacturing Market entry Market shares Performance management Product development Small business Vocational education
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