CRITICAL PERSPECTIVES ON THE USE OF BRANDING MODELS IN APPROACHING PLACES

This article investigates in depth the characteristics of the interdisciplinary social theory of neo-Marxism, as a moderate response with socio-economic influences on the paradigm of postmodern brand management (defined by the theory of iconic brands and cultural branding - as a model by which brand...

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Veröffentlicht in:	Bulletin of the Transilvania University of Brașov. Series VII, Social sciences, law Social sciences, law, 2021-01, Vol.14 (2), p.383-390
Hauptverfasser:	Briciu, V A, Briciu, A
Format:	Artikel
Sprache:	eng
Schlagworte:	Anti-capitalism Brand management Commodification Consumers Culture Globalization Influence Intangible assets Logos Marxism Postmodernism
Online-Zugang:	Volltext
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