Consumer engagement in social media brand communities: A literature review

With the prevalence of social media, a great deal of research has examined consumer engagement in social media brand communities. However, we lack a holistic understanding of the phenomena. Given the importance and relevance of this topic to Information Systems researchers, this study aims to summar...

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Veröffentlicht in:	International journal of information management 2022-04, Vol.63, p.102457, Article 102457
Hauptverfasser:	Santos, Zélia Raposo, Cheung, Christy M K, Coelho, Pedro Simões, Rita, Paulo
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer engagement Digital media Information systems Integrative framework Literature review Literature reviews Social media Social networks
Online-Zugang:	Volltext
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