What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers

Building on the corporate reputation model, this study investigates the drivers of customer-based corporate reputation. We consider two corporate reputation dimensions (i.e., the cognitive dimension competence and the affective dimension likeability, and their effects on customer satisfaction and lo...

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Veröffentlicht in:	Journal of marketing analytics 2022-03, Vol.10 (1), p.3-18
Hauptverfasser:	Damberg, Svenja, Schwaiger, Manfred, Ringle, Christian M
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Corporate reputation Customer loyalty Customer satisfaction Market analysis Mediation Original Article Partial least squares PLS-SEM Relational trust Reputations Structural equation modeling
Online-Zugang:	Volltext
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