Analysis of the Impact of Household Tourism Consumption Based on Multilevel Structural Equation Model

With the development of the social economy and the improvement of people’s living standards, tourism has become one of the important lifestyles of families. Family tourism is a new trend that will have no small impact on further developing tourism and boosting domestic demand. With tourism activities booming today, family tourism consumption is an area worthy of study. This study examines household tourism consumption using a hierarchical structural equation model to explore the factors influencing the latent variables of income structure, household, and regional characteristics of consumption structure. Further combining these potential variables and their influences, the formation and change of consumption structure were explored using hierarchical structural equation modeling. This is of academic value and theoretical significance in refining the application of the hierarchical structural equation model and enriching the use of latent variable factor analysis in consumption structure research. Finally, based on the characteristics of family tourism consumption and the problems of family tourism, some suggestions are made for the development of tourism.