Factors Influencing Online Advertisements of Passenger Cars: Evidence from the Silicon Valley of India

The major advertisement expenditure in India is shared by the market of FMCG and automobile companies today. Passenger car buyers from urban areas depend more on the internet platform to watch advertisements, read auto reviews, compare car specifications and prices of different models and to locate...

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Veröffentlicht in:	South Asian journal of management 2021-10, Vol.28 (4), p.37-56
Hauptverfasser:	Nikhil, V P, Naresh, G
Format:	Artikel
Sprache:	eng
Schlagworte:	Automobile sales Marketing Purchase intention Social networks Trends
Online-Zugang:	Volltext
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