M. le Président, la prochaine fois, évitez le scooter – Zur Parodierung von Skandalen in der Werbekommunikation im Web 2.0
In 2014, the yellow press magazine Closer revealed an alleged secret love affair between the French President François Hollande and a French actress. Accordingly large was the media interest in the revelation called „Gayetgate“ respectively „l’affaire Hollande Gayet“. Based on a multimodal corpus of...
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| Veröffentlicht in: | Zeitschrift für angewandte Linguistik : ZfAL 2017-01, Vol.2017 (66), p.99-119 |
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| container_issue | 66 |
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| container_title | Zeitschrift für angewandte Linguistik : ZfAL |
| container_volume | 2017 |
| creator | Issel-Dombert, Sandra |
| description | In 2014, the yellow press magazine Closer revealed an alleged secret love affair between the French President François Hollande and a French actress. Accordingly large was the media interest in the revelation called „Gayetgate“ respectively „l’affaire Hollande Gayet“. Based on a multimodal corpus of advertisement linked with this scandal and published on Twitter and facebook, this paper aims to describe form and function of parodying a scandal via humorous advertising. A number of examples are discussed and it’s argued that storytelling plays a key role to create a parody. |
| doi_str_mv | 10.1515/zfal-2017-0004 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1433-9889 |
| ispartof | Zeitschrift für angewandte Linguistik : ZfAL, 2017-01, Vol.2017 (66), p.99-119 |
| issn | 1433-9889 2190-0191 |
| language | ger |
| recordid | cdi_proquest_journals_2633035996 |
| source | De Gruyter journals |
| subjects | Advertisements French language Hollande, Francois Humor Mass media Presidents Scandals Storytelling |
| title | M. le Président, la prochaine fois, évitez le scooter – Zur Parodierung von Skandalen in der Werbekommunikation im Web 2.0 |
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