Brands’ perceived sustainable development goals: index development and applications with professional sport teams and fast-food brands
While marketing scholars recognize the importance of the sustainable development paradigm when evaluating perceptions of brands’ corporate social responsibility (CSR), the contribution of the United Nations’ sustainable development goals (SDGs) remain unexplored. In the present research, two version...
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| Veröffentlicht in: | Service business 2022-03, Vol.16 (1), p.125-157 |
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| creator | Lorgnier, Nicolas G. A. Su, Che-Jen O’Rourke, Shawn M. |
| description | While marketing scholars recognize the importance of the sustainable development paradigm when evaluating perceptions of brands’ corporate social responsibility (CSR), the contribution of the United Nations’ sustainable development goals (SDGs) remain unexplored. In the present research, two versions of an index measuring the consumer’s perceptions of brands’ SDGs (SDG index) are developed. Then, the SDG index is applied to predict dimensions of CSR and customer loyalty. PLS-SEM results (n = 682) confirmed that both versions of the SDG index can be used to predict consumers’ behaviors. In addition, SDGs relative to environmental protection decreased the predictive power of both versions of the SDG index. |
| doi_str_mv | 10.1007/s11628-021-00474-5 |
| format | Article |
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| ispartof | Service business, 2022-03, Vol.16 (1), p.125-157 |
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| language | eng |
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| subjects | Altruism Brand loyalty Business and Management Consumers Economic development Empirical Article Environmental protection Human Resource Management Identity Management Perceptions Social responsibility Sustainable development |
| title | Brands’ perceived sustainable development goals: index development and applications with professional sport teams and fast-food brands |
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