ASSESSING THE RELATIONSHIP BETWEEN MATERIALISM AND CONSPICUOUS CONSUMPTION: VALIDATION IN THE INDIAN CONTEXT

With urbanisation and increase in per capita income, there has been an astonishing rise in material-oriented tendencies in the Indian population. This study aims to examine the significance of material-centric behaviour of women in today’s growing consumer societies. Using structural equation modell...

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Veröffentlicht in:	Asian Academy of Management journal 2018-01, Vol.23 (2), p.143-159
Hauptverfasser:	Chacko, Pearly Saira, Prashar, Sanjeev, Ramanathan, Hareesh N
Format:	Artikel
Sprache:	eng
Schlagworte:	Conspicuous consumption Consumer behavior Consumers Consumption Happiness Low income groups Materialism Middle class Purchase intention Social classes Society Success Upper class Values Women
Online-Zugang:	Volltext
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