Social Transmission Bias and Investor Behavior

We offer a new social approach to investment decision making and asset prices. Investors discuss their strategies and convert others to their strategies with a probability that increases in investment returns. The conversion rate is shown to be convex in realized returns. Unconditionally, active str...

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Veröffentlicht in:Journal of financial and quantitative analysis 2022-02, Vol.57 (1), p.390-412
Hauptverfasser: Han, Bing, Hirshleifer, David, Walden, Johan
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creator Han, Bing
Hirshleifer, David
Walden, Johan
description We offer a new social approach to investment decision making and asset prices. Investors discuss their strategies and convert others to their strategies with a probability that increases in investment returns. The conversion rate is shown to be convex in realized returns. Unconditionally, active strategies (e.g., high variance and skewness) dominate, although investors have no inherent preference for these characteristics. The model has strong predictions for how the adoption of active strategies depends on investors’ social networks. In contrast with nonsocial approaches, sociability, self-enhancing transmission, and other features of the communication process determine the popularity and pricing of active investment strategies.
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subjects Anlageverhalten
Bias
Decision making
Investment
Investments
Investor behavior
Investors
Kommunikation
Popularity
Prices
Return on investment
Skewness
Sociability
Social networks
Soziales Netzwerk
Systematischer Fehler
Theorie
title Social Transmission Bias and Investor Behavior
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