"I feel invaded, annoyed, anxious and I may protect myself": Individuals' Feelings about Online Tracking and their Protective Behaviour across Gender and Country

Online tracking is a primary concern for Internet users, yet previous research has not found a clear link between the cognitive understanding of tracking and protective actions. We postulate that protective behaviour follows affective evaluation of tracking. We conducted an online study, with N=614...

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Veröffentlicht in:arXiv.org 2022-02
Hauptverfasser: Kovila P L Coopamootoo, Mehrnezhad, Maryam, Toreini, Ehsan
Format: Artikel
Sprache:eng
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