Exploring Consumer Resilience During COVID-19: Demographics, Consumer Optimism, Innovativeness and Online Buying
This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and innovativeness, while the outcome variable includes online...
Gespeichert in:
| Veröffentlicht in: | Economic and business review for Central and South-Eastern Europe 2021-12, Vol.23 (4), p.260-272 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 272 |
|---|---|
| container_issue | 4 |
| container_start_page | 260 |
| container_title | Economic and business review for Central and South-Eastern Europe |
| container_volume | 23 |
| creator | Milakovic, Ivana Kursan |
| description | This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and innovativeness, while the outcome variable includes online buying. Empirical research was conducted on the convenience sample of 400 Croatian consumers. Research results show that, given demographic characteristics, gender plays an important role in consumer resilience. In terms of the individual protective factors, both consumer optimism and innovativeness positively influence consumer resilience. In addition, consumer resilience negatively impacts online buying. Findings also have practical implications for companies' marketing strategies. |
| doi_str_mv | 10.15458/85451.1291 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_journals_2623611705</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2623611705</sourcerecordid><originalsourceid>FETCH-proquest_journals_26236117053</originalsourceid><addsrcrecordid>eNqNjEtLw0AUhQdRMD5W_oEBt02dOy9TlzYVuwqIuC2hXuuU5M6Ymyn67w0ouHVzzuL7zhHiCtQcnHXVTTUlzEEv4EgU2hhXWg3-WBTgKlUq6_2pOGPeK2Vs5W0h0uozdXEItJPLSJx7HOQTcugC0hZlnX9Q87KuS1jcyRr7uBva9B62PPubNGkMfeB-JtdE8dCO4YCEzLKlV9lQFwjlff6avi7EyVvbMV7-9rm4flg9Lx_LNMSPjDxu9jEPNKGN9tp4gFvlzP-sb1wzTxY</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2623611705</pqid></control><display><type>article</type><title>Exploring Consumer Resilience During COVID-19: Demographics, Consumer Optimism, Innovativeness and Online Buying</title><source>DOAJ Directory of Open Access Journals</source><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><source>EBSCOhost Business Source Complete</source><creator>Milakovic, Ivana Kursan</creator><creatorcontrib>Milakovic, Ivana Kursan</creatorcontrib><description>This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and innovativeness, while the outcome variable includes online buying. Empirical research was conducted on the convenience sample of 400 Croatian consumers. Research results show that, given demographic characteristics, gender plays an important role in consumer resilience. In terms of the individual protective factors, both consumer optimism and innovativeness positively influence consumer resilience. In addition, consumer resilience negatively impacts online buying. Findings also have practical implications for companies' marketing strategies.</description><identifier>ISSN: 1580-0466</identifier><identifier>EISSN: 2335-4216</identifier><identifier>DOI: 10.15458/85451.1291</identifier><language>eng</language><publisher>Ljubljana: University of Ljubljana, Faculty of Economics</publisher><subject>Adaptation ; Behavior ; Climate change ; Consumer behavior ; Consumers ; Coronaviruses ; COVID-19 ; Demographics ; Demography ; Gender ; Information processing ; Marketing ; Medical research ; Optimism ; Pandemics ; Protective factors ; Resilience ; Self-efficacy ; Stress ; Variables</subject><ispartof>Economic and business review for Central and South-Eastern Europe, 2021-12, Vol.23 (4), p.260-272</ispartof><rights>2021. This work is published under https://creativecommons.org/licenses/by-nc-sa/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,860,27901,27902</link.rule.ids></links><search><creatorcontrib>Milakovic, Ivana Kursan</creatorcontrib><title>Exploring Consumer Resilience During COVID-19: Demographics, Consumer Optimism, Innovativeness and Online Buying</title><title>Economic and business review for Central and South-Eastern Europe</title><description>This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and innovativeness, while the outcome variable includes online buying. Empirical research was conducted on the convenience sample of 400 Croatian consumers. Research results show that, given demographic characteristics, gender plays an important role in consumer resilience. In terms of the individual protective factors, both consumer optimism and innovativeness positively influence consumer resilience. In addition, consumer resilience negatively impacts online buying. Findings also have practical implications for companies' marketing strategies.</description><subject>Adaptation</subject><subject>Behavior</subject><subject>Climate change</subject><subject>Consumer behavior</subject><subject>Consumers</subject><subject>Coronaviruses</subject><subject>COVID-19</subject><subject>Demographics</subject><subject>Demography</subject><subject>Gender</subject><subject>Information processing</subject><subject>Marketing</subject><subject>Medical research</subject><subject>Optimism</subject><subject>Pandemics</subject><subject>Protective factors</subject><subject>Resilience</subject><subject>Self-efficacy</subject><subject>Stress</subject><subject>Variables</subject><issn>1580-0466</issn><issn>2335-4216</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNqNjEtLw0AUhQdRMD5W_oEBt02dOy9TlzYVuwqIuC2hXuuU5M6Ymyn67w0ouHVzzuL7zhHiCtQcnHXVTTUlzEEv4EgU2hhXWg3-WBTgKlUq6_2pOGPeK2Vs5W0h0uozdXEItJPLSJx7HOQTcugC0hZlnX9Q87KuS1jcyRr7uBva9B62PPubNGkMfeB-JtdE8dCO4YCEzLKlV9lQFwjlff6avi7EyVvbMV7-9rm4flg9Lx_LNMSPjDxu9jEPNKGN9tp4gFvlzP-sb1wzTxY</recordid><startdate>20211201</startdate><enddate>20211201</enddate><creator>Milakovic, Ivana Kursan</creator><general>University of Ljubljana, Faculty of Economics</general><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8BJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BYOGL</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>F~G</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>M0C</scope><scope>PIMPY</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>20211201</creationdate><title>Exploring Consumer Resilience During COVID-19: Demographics, Consumer Optimism, Innovativeness and Online Buying</title><author>Milakovic, Ivana Kursan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_journals_26236117053</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2021</creationdate><topic>Adaptation</topic><topic>Behavior</topic><topic>Climate change</topic><topic>Consumer behavior</topic><topic>Consumers</topic><topic>Coronaviruses</topic><topic>COVID-19</topic><topic>Demographics</topic><topic>Demography</topic><topic>Gender</topic><topic>Information processing</topic><topic>Marketing</topic><topic>Medical research</topic><topic>Optimism</topic><topic>Pandemics</topic><topic>Protective factors</topic><topic>Resilience</topic><topic>Self-efficacy</topic><topic>Stress</topic><topic>Variables</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Milakovic, Ivana Kursan</creatorcontrib><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>East Europe, Central Europe Database</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>International Bibliography of the Social Sciences</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>International Bibliography of the Social Sciences</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Global</collection><collection>Publicly Available Content Database</collection><collection>One Business (ProQuest)</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ABI/INFORM Collection China</collection><collection>ProQuest Central Basic</collection><jtitle>Economic and business review for Central and South-Eastern Europe</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Milakovic, Ivana Kursan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Exploring Consumer Resilience During COVID-19: Demographics, Consumer Optimism, Innovativeness and Online Buying</atitle><jtitle>Economic and business review for Central and South-Eastern Europe</jtitle><date>2021-12-01</date><risdate>2021</risdate><volume>23</volume><issue>4</issue><spage>260</spage><epage>272</epage><pages>260-272</pages><issn>1580-0466</issn><eissn>2335-4216</eissn><abstract>This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and innovativeness, while the outcome variable includes online buying. Empirical research was conducted on the convenience sample of 400 Croatian consumers. Research results show that, given demographic characteristics, gender plays an important role in consumer resilience. In terms of the individual protective factors, both consumer optimism and innovativeness positively influence consumer resilience. In addition, consumer resilience negatively impacts online buying. Findings also have practical implications for companies' marketing strategies.</abstract><cop>Ljubljana</cop><pub>University of Ljubljana, Faculty of Economics</pub><doi>10.15458/85451.1291</doi><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1580-0466 |
| ispartof | Economic and business review for Central and South-Eastern Europe, 2021-12, Vol.23 (4), p.260-272 |
| issn | 1580-0466 2335-4216 |
| language | eng |
| recordid | cdi_proquest_journals_2623611705 |
| source | DOAJ Directory of Open Access Journals; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; EBSCOhost Business Source Complete |
| subjects | Adaptation Behavior Climate change Consumer behavior Consumers Coronaviruses COVID-19 Demographics Demography Gender Information processing Marketing Medical research Optimism Pandemics Protective factors Resilience Self-efficacy Stress Variables |
| title | Exploring Consumer Resilience During COVID-19: Demographics, Consumer Optimism, Innovativeness and Online Buying |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-29T21%3A56%3A54IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Exploring%20Consumer%20Resilience%20During%20COVID-19:%20Demographics,%20Consumer%20Optimism,%20Innovativeness%20and%20Online%20Buying&rft.jtitle=Economic%20and%20business%20review%20for%20Central%20and%20South-Eastern%20Europe&rft.au=Milakovic,%20Ivana%20Kursan&rft.date=2021-12-01&rft.volume=23&rft.issue=4&rft.spage=260&rft.epage=272&rft.pages=260-272&rft.issn=1580-0466&rft.eissn=2335-4216&rft_id=info:doi/10.15458/85451.1291&rft_dat=%3Cproquest%3E2623611705%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=2623611705&rft_id=info:pmid/&rfr_iscdi=true |