Can persuasive normative messages encourage sustainable transportation usage?

•We explore the effect of the delivery of a normative message on travel behavior.•The difference between injunctive and descriptive norm is investigate.•An experimental study was conducted among a sample of 340 individuals.•Individuals who receive an injunctive norm are more likely to use sustainabl...

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Veröffentlicht in:	Transportation research. Part F, Traffic psychology and behaviour Traffic psychology and behaviour, 2021-11, Vol.83, p.304-322
Hauptverfasser:	Piras, Francesco, Manca, Sara, Sottile, Eleonora, Meloni, Italo, Mosca, Oriana, Tuveri, Giovanni, Fornara, Ferdinando
Format:	Artikel
Sprache:	eng
Schlagworte:	Descriptive norm ICLV model Injunctive norm Messages Norms Public transportation Social norm Social norms Sustainable development Sustainable transportation Transportation planning Travel modes Water conservation
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