The “Idea Advantage”: How Content Sharing Strategies Impact Engagement in Online Learning Platforms

In recent years, online learning platforms (e.g., Coursera, edX) have experienced massive growth and have reached nearly 200 million learners. Although their reach is quite large, the impact of these platforms is constrained by a low level of learner engagement. In traditional face-to-face classroom...

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Veröffentlicht in:	Journal of marketing research 2022-02, Vol.59 (1), p.61-78
Hauptverfasser:	Narang, Unnati, Yadav, Manjit S., Rindfleisch, Aric
Format:	Artikel
Sprache:	eng
Schlagworte:	Distance learning Online instruction Student participation University students User generated content
Online-Zugang:	Volltext
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