The Antifa Marketing Model: Examination, Application, and Implications for Future Research

This paper analyzes the online presence of antifa from a marketing perspective to identify its marketing communication and brand-building tactics for comparison to those of other radical groups. Positioning itself as victim within a well-established grievance ideology is central to the antifa brand...

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Veröffentlicht in:	Journal of marketing development and competitiveness 2021-07, Vol.15 (2), p.93-101
1. Verfasser:	Henke, Lucy L
Format:	Artikel
Sprache:	eng
Schlagworte:	Marketing Oppression Radicalism Riots Trump, Donald J Violence
Online-Zugang:	Volltext
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