IMPACT OF CSR PRACTICES ON CUSTOMERS ATTITUDE TOWARDS BUSINESS-AN EMPIRICAL STUDY

Corporate Social Responsibility, abbreviated as CSR is impactful in businesses. The customer's loyalty and attitude towards the brands is being influenced by the CSR initiatives taken by different firms. These initiatives are likely to impress the customers and build trust for the brands produc...

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Veröffentlicht in:	Academy of Entrepreneurship journal 2022-01, Vol.28, p.1-10
Hauptverfasser:	Ali, Hussam, Hussein, Alhareth Abu, Al Jarrah, Mufleh Amin, Al Aziz Megdadi, Younes Abed, Salameh, Anas A
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Brands Consumer attitudes Consumers Customer satisfaction Customers Entrepreneurship Purchasing Reputations Social change Social responsibility
Online-Zugang:	Volltext
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