Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps

Research background: With growing evidence of consumer adoption of mobile shopping apps, there is a pivotal need for comprehending Internet-enabled consumer devices in mobile shopping behavior. Mobile shopping platform features and user technological readiness configure consumers? expectations and d...

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Veröffentlicht in:	Oeconomia Copernicana 2021-12, Vol.12 (4), p.1033-1062
Hauptverfasser:	Andronie, Mihai, Lăzăroiu, George, Ștefănescu, Roxana, Ionescu, Luminiţa, Cocoșatu, Mădălina
Format:	Artikel
Sprache:	eng
Schlagworte:	Behaviorism Cognitive Psychology ICT Information and Communications Technologies Marketing / Advertising Mobile commerce Shopping Systematic review
Online-Zugang:	Volltext
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