The representation of ‘Others’ in East Asian television advertisements

This study conducted a content analysis of 442 television advertisements from Hong Kong, Japan, and South Korea to determine their representations of ‘Others’. Findings reveal that in East Asian advertisements, Others are overrepresented, mostly non-celebrities, and depicted in major roles, which is...

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Bibliographische Detailangaben

Veröffentlicht in:	The international communication gazette 2022-02, Vol.84 (1), p.44-65
Hauptverfasser:	Prieler, Michael, Ivanov, Alex, Hagiwara, Shigeru
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Advertising Celebrities Content analysis Local population Representations Television
Online-Zugang:	Volltext
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