The Adoption of CRM Initiative among Palestinian Enterprises: A Proposed Framework

Aim/Purpose: This study aimed to examine the relationships among compatibility, relative advantage, complexity, IT Infrastructure, security, top Management Support, financial Support, information Policies, employee engagement, customer pressure, competitive pressure, information integrity, informati...

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Veröffentlicht in:	Interdisciplinary journal of information, knowledge, and management knowledge, and management, 2019-01, Vol.14, p.367-403
Hauptverfasser:	Salah, Omar Hasan, Mohammad, Zawiyah, Mohamed, Hazura
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising executives Analysis Customer relationship management Developing countries Finance Financial management Small and medium sized companies Technology Universities and colleges
Online-Zugang:	Volltext
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