Role of Augmented Reality in Changing Consumer Behavior and Decision Making: Case of Pakistan

Marketers and advertisers ignore new technology and diverse marketing tactics when attempting to increase product exposure, customer engagement, customer behavior and buying intention in fashion accessory marketplaces in developing countries. This research sought to discover how the Augmented Realit...

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Bibliographische Detailangaben
Veröffentlicht in:	Sustainability 2021-12, Vol.13 (24), p.14064
Hauptverfasser:	Kazmi, Syed Hasnain Alam, Ahmed, Rizwan Raheem, Soomro, Kamran Ahmed, Hashem E, Alharthi Rami, Akhtar, Hameed, Parmar, Vishnu
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Attitudes Augmented reality Business models Buying Case studies Consumer behavior Consumers Customer services Customers Decision making Design of experiments Developing countries Digital signatures Experimental design Familiarity Fashion goods Hedonic response Innovations LDCs Marketing New technology Software Sustainability Tactics User experience Virtual reality
Online-Zugang:	Volltext
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