DO WOMEN DRESS FOR OTHER WOMEN? A STUDY ON FEMALE LUXURY CONSUMPTION AND INTRASEXUAL COMPETITION

Purpose: This article investigates the influence of female intrasexual competition on the consumption of luxury goods in emerging and developed economies. Design/methodology/approach: The research is based on a survey of 437 women from both emerging and developed economies to carry out a cross-cultu...

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Veröffentlicht in:	REMark. Revista Brasileira de Marketing 2021-01, Vol.20 (1), p.105
Hauptverfasser:	Bervian, Luciana Merlin, Floriani, Dinorá Eliete
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Consumption Purchase intention
Online-Zugang:	Volltext
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