IMPACT OF DESTINATION IMAGE ON TOURIST SATISFACTION: THE MODERATING EFFECT OF INFORMATION TECHNOLOGY (IT)

Tourism is a multifaceted field and in order to understand its complexity, none of its components should be excluded. Based on the opinions and thoughts of tourists, this research aims to determine to what extent the destination image has an impact on the satisfaction towards that destination. Surve...

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Veröffentlicht in:Geo Journal of Tourism and Geosites 2021, Vol.34 (1), p.88-93
Hauptverfasser: CHIA, Shirley Kha-Sien, LO, May-Chiun, RAZAK, Zaidi Bin, WANG, Yin Chai, MOHAMAD, Abang Azlan
Format: Artikel
Sprache:eng
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