CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA
This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by...
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| Veröffentlicht in: | Geo Journal of Tourism and Geosites 2021, Vol.34 (1), p.240-244 |
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| creator | MIFTAHUDDIN, Asep HERMANTO, Bambang RAHARJA, Sam'un Jaja CHAN, Arianis |
| description | This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractiveness and tourism experience, which have the tourists primary preference. The tourist of Bandung Barat to be used as an affirmation of the identity of a vital city branding compared to other cities. |
| doi_str_mv | 10.30892/gtg.34132-643 |
| format | Article |
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This research method uses a quantitative approach with online surveys design, namely by taking a sample from a population and using a questionnaire to collect data. The main thing is that there is a hypothesis that will be tested for truth in this study. The survey questionnaire used is the Ministry of Education and Culture survey form. The research sample was conducted on 181 visitors to Bandung Barat, Indonesia. Structural equation modelling in this study uses a partial least square (PLS) structure. The research findings show city brand attractiveness and tourism experience on city brand equity through city brand attitude. This study produces a new model, namely, city brand attitude as a moderating variable that plays an essential role in building city brand attractiveness and tourism experience, which have the tourists primary preference. The tourist of Bandung Barat to be used as an affirmation of the identity of a vital city branding compared to other cities.</description><identifier>ISSN: 2065-1198</identifier><identifier>ISSN: 2065-0817</identifier><identifier>EISSN: 2065-1198</identifier><identifier>DOI: 10.30892/gtg.34132-643</identifier><language>eng</language><publisher>Oradea: University of Oradea, Department of Geography, Tourism and Territorial Planning</publisher><subject>Attitudes ; Attraction ; Brand equity ; Brand loyalty ; Cities ; city brand attitude ; city brand attractiveness ; city brand equity ; city branding ; Culture ; Market strategy ; Marketing ; Questionnaires ; Research methodology ; Shopping ; Tourism ; tourism experience ; Variables</subject><ispartof>Geo Journal of Tourism and Geosites, 2021, Vol.34 (1), p.240-244</ispartof><rights>2021. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c2883-6dc2d8e0cf22f0f67dbdaa588a0cbff8ce808aa3d905e300e7b317d927a643793</citedby></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784,864,4024,27923,27924,27925</link.rule.ids></links><search><creatorcontrib>MIFTAHUDDIN, Asep</creatorcontrib><creatorcontrib>HERMANTO, Bambang</creatorcontrib><creatorcontrib>RAHARJA, Sam'un Jaja</creatorcontrib><creatorcontrib>CHAN, Arianis</creatorcontrib><creatorcontrib>Universitas Padjadjaran, Business Administration Faculty of Social and Political Science, Jl Bukit Dago Utara No.25 Bandung, Indonesia</creatorcontrib><title>CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA</title><title>Geo Journal of Tourism and Geosites</title><description>This study aims to analyze city branding in tourist areas, with the variables being studied city brand attractiveness, tourism experience, city brand attitude, and city brand equity in tourism areas in Indonesia. 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| subjects | Attitudes Attraction Brand equity Brand loyalty Cities city brand attitude city brand attractiveness city brand equity city branding Culture Market strategy Marketing Questionnaires Research methodology Shopping Tourism tourism experience Variables |
| title | CITY BRANDING AND ITS VARIABLES: THE EVIDENCE FROM INDONESIA |
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