APPLICATION OF THE BALANCED SCORECARD AS A STRATEGIC MANAGEMENT TOOL IN PRACTICE: A CASE OF SLOVAK TOURISM SECTOR

In this paper, we addressed the analysis of strategic management issues with specific focus on the use of Balanced Scorecard concept within the Slovak tourism enterprises. The main objective of paper is to highlight barriers complicating the application of the above mentioned method into business pr...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Geo Journal of Tourism and Geosites 2019, Vol.24 (1), p.19-28
Hauptverfasser:	Peter, GALLO, Bohuslava, MIHALČOVÁ, Peter, GALLO JR, Veronika, ČABINOVÁ, Ľuba, TOMČÍKOVÁ
Format:	Artikel
Sprache:	eng
Schlagworte:	Balanced Scorecard Chi-Square Test of Independence Customers Exercise Hypotheses Literature reviews ownership personnel resources Strategic management Tourism
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!