An Analysis of Community Group Buying Behavior of Urban Residents Based on Big Data

By using keywords crawled by big data as a survey reference, this research applied latent category clustering method and binary logistic regression model analysis method to analyze the differences in community group buying behaviors of residents from different city scale and summarize the shopping b...

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Veröffentlicht in:	Mathematical problems in engineering 2021, Vol.2021, p.1-9
Hauptverfasser:	Huang, Nanxin, Yu, Kexin, Chen, Cheng
Format:	Artikel
Sprache:	eng
Schlagworte:	Big Data Buying Cities Cluster analysis Clustering Community organizations Consumers COVID-19 Electronic commerce Gender Group dynamics Industrial development Influence Internet Logistics Marketing Pandemics Questionnaires Regression models Shopping Social networks Social research Software
Online-Zugang:	Volltext
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