Product positioning with overlapping ownership

This paper investigates the duopoly firms’ positioning strategies when they have overlapping ownership. We find that the firms position themselves further away from each other to soften competition as the degree of overlapping ownership increases. This increases firm profits but reduces consumer and...

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Veröffentlicht in:	Economics letters 2021-11, Vol.208, p.110058, Article 110058
Hauptverfasser:	Li, Youping, Zhang, Jianhu
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Duopoly Economics Marketing Overlapping ownership Ownership Positioning Product positioning Profits Welfare
Online-Zugang:	Volltext
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