UR: SMART–A tool for analyzing social media content

The digital transformation, with its ongoing trend towards electronic business, confronts companies with increasingly growing amounts of data which have to be processed, stored and analyzed. Instant access to the “right” information at the time it is needed is crucial and thus, the use of techniques...

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Veröffentlicht in:	Information systems and e-business management 2021-12, Vol.19 (4), p.1275-1320
Hauptverfasser:	Schwaiger, Josef, Hammerl, Timo, Florian, Johannsen, Leist, Susanne
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business competition Classification Data analysis Digital media Electronic commerce Information Systems Applications (incl.Internet) IT in Business Management Mixed method approach Mixed methods research Original Article Research projects Semantics Sentiment analysis Social media analysis Social networks Software Software development tools Unstructured data Usability
Online-Zugang:	Volltext
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