IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON TOURISM MARKETING IN JORDAN

This study is an endeavour to study the impact of Information and communication technologies (ICT) on tourism marketing in India. Development in ICT has increased the use of the internet and the world wide web at the various places where individuals spent their time. ICT enabled the supplier of tourism to provide information and complete the process of reservation directly. Tourism marketing depends on the behaviour of consumers followed by STP strategies. The major area of concern in tourism marketing is represented by communication methods based on marketing through the use of ICT. As the tourism industry became competitive, the organization has to use ICT in tourism marketing. Primary data has been collected through a questionnaire. Descriptive design of research also followed for the research. Convenience sampling technique applied to collect primary data from 142 respondents. Responses are collected from various tourism organizations, airline tour operators and from hospitality organization. A major objective of this study is to investigate the impact of various ICT tools on tourism marketing. The study is useful for the organization to make a strategy for marketing using ICT. The findings of the study documented the significant impact of ICT tools represented Email, World wide web, Smart Phone applications, Social media, Operator Website on tourism marketing.