ENTREPRENEUR'S PERCEPTION OF ENTREPRENEURSHIP LEARNING IN THE FAMILY FOR THE FORMATION OF ENTREPRENEURIAL INTERESTS

This research aims to understand entrepreneurs' perceptions of the meaning of entrepreneurship learning played by parents as models/examples in the formation of entrepreneurial interests (ethnographic studies in ethnic Banjar families). His analysis used ethnographic approaches and the conduct of research using Spradley's ethnographic approach. The research setting was conducted in Palangka Raya City, while the informant was an entrepreneur of gold and gems (diamonds) ethnic Banjar from Nagara village, South Hulu Sungai, South Kalimantan, Indonesia). Starting from the reality to be said to be a developed country according to previous research must have many entrepreneurs. But it is realized that the number of Indonesian entrepreneurs is still far behind compared to other countries. This is because there is still a view of some people who look down on the profession of entrepreneurs and the view of working as an entrepreneur has a very big risk. On the other hand, it is realized that this view must be changed and entrepreneurial interests must be grown. One of the factors that can foster entrepreneurial interest through family, especially having parents who work as entrepreneurs is believed to be able to influence the interest in being an entrepreneur. This research has not reviewed other aspects that affect the process of growing entrepreneurial interest, so it needs further research on other ethnic families to enrich perspectives in entrepreneurship, especially what aspects can foster entrepreneurial interest..