The direct and interactive effects of retail community engagement

Purpose This paper aims to examine the direct and interactive effects of community engagement and economic value on customers’ trust in, and commitment to, the retailer. This paper also examines the extent to which these variables, in turn, drive desirable behavioral outcomes in the form of positive...

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Veröffentlicht in:	European journal of marketing 2021-11, Vol.55 (12), p.3250-3276
Hauptverfasser:	Lund, Donald J, Hansen, John D, Robicheaux, Robert A, Cid Oreja, Clara
Format:	Artikel
Sprache:	eng
Schlagworte:	Community Coronaviruses Initiatives Nominations Pizza Repair & maintenance Retail stores Social networks Social responsibility
Online-Zugang:	Volltext
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