Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis

The present study aimed at how service firms can adopt the WhatsApp platform for strengthening internal CRM from employees' viewpoints through social network analysis. The study employed a descriptive research design with an interview method for collecting the data of 67 staff members from one...

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Veröffentlicht in:	Journal of relationship marketing (Binghamton, N.Y.) N.Y.), 2021-10, Vol.20 (4), p.261-281
1. Verfasser:	Agrawal, Shiv Ratan
Format:	Artikel
Sprache:	eng
Schlagworte:	CRM Descriptive research internal CRM Social network analysis Social networks WhatsApp
Online-Zugang:	Volltext
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