Fresh Produce E-Commerce and Online Shoppers' Purchase Intention
The development of the Internet has provided many opportunities for electronic commerce, and many e-commerce companies like Alibaba have achieved great success. Fresh produce industry has also attempted to step into e-commerce during the past decade. It is important for e-commerce to understand cust...
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| Veröffentlicht in: | The Chinese economy 2021-11, Vol.54 (6), p.415-429 |
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| container_title | The Chinese economy |
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| creator | Zhao, Kaiqi Shi, Hongxu Zhang, Yu Yvette Sheng, Jiping |
| description | The development of the Internet has provided many opportunities for electronic commerce, and many e-commerce companies like Alibaba have achieved great success. Fresh produce industry has also attempted to step into e-commerce during the past decade. It is important for e-commerce to understand customers' demands in this new market in order to make profits. In this research we conducted a market survey to investigate the market situation of Chinese fresh produce e-commerce. Consumer attitudes and behaviors toward online shopping for fresh fruits were evaluated. A logit model was used to identify potential factors that may have impact on consumers' purchase intention. Results show that women are more likely than men to shop online; other factors such as influence from friends, income, product quality, food labels, packaging, and payment security can also affect online shoppers' purchase intention. |
| doi_str_mv | 10.1080/10971475.2021.1890359 |
| format | Article |
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Fresh produce industry has also attempted to step into e-commerce during the past decade. It is important for e-commerce to understand customers' demands in this new market in order to make profits. In this research we conducted a market survey to investigate the market situation of Chinese fresh produce e-commerce. Consumer attitudes and behaviors toward online shopping for fresh fruits were evaluated. A logit model was used to identify potential factors that may have impact on consumers' purchase intention. 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| fulltext | fulltext |
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| ispartof | The Chinese economy, 2021-11, Vol.54 (6), p.415-429 |
| issn | 1097-1475 1558-0954 |
| language | eng |
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| source | PAIS Index; EBSCOhost Business Source Complete |
| subjects | Chinese consumers Consumer attitudes consumer behavior Consumers Customers Electronic commerce Food security fresh fruit markets fresh produce shopping platforms Friendship Internet Labeling Markets Online shopping Packaging Profits Purchase intention Quality Shopping Trade |
| title | Fresh Produce E-Commerce and Online Shoppers' Purchase Intention |
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