FACULTY EDUCATION: THE KEY TO GAINING ACCEPTANCE OF CROSS-FUNCTIONAL BUSINESS PROGRAMS

Heightening corporate demand for employees equipped to effectively compete in cross-functional business environments has fostered growth in functionally integrated curricula throughout higher education. Business schools in particular are reengineering their programs to better reflect the environment...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal for advancement of marketing education 2002-01, Vol.2 (1), p.25-36
Hauptverfasser:	Anthony, Richard F, DeMoranville, Carol W, Aurand, Timothy W
Format:	Artikel
Sprache:	eng
Schlagworte:	Business community Business schools Colleges & universities Core curriculum Employees Higher education Initiatives Pedagogy Product development
Online-Zugang:	Volltext
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