A CONTENT ANALYSIS ON THE ROLE OF ETHICS IN THE BUSINESS CURRICULUM

The renewed emphasis on teaching organizational ethics, corporate social responsibility, and the ethical orientation of the individual business manager has thus served to promote vigorous discussion (among both business leaders and academicians) as to how these topics should be covered in the Busine...

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Veröffentlicht in:	Journal for advancement of marketing education 2006-01, Vol.9 (1), p.31-42
Hauptverfasser:	Stone, George W, Joseph, Mathew, Phelps, Lonnie, Berken, Ashley
Format:	Artikel
Sprache:	eng
Schlagworte:	Accreditation Alliances Business community Business ethics Business schools Classrooms Content analysis Core curriculum Education Principles Social responsibility Students Textbooks
Online-Zugang:	Volltext
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