Deviant consumption meets consumption-as-usual: The construction of deviance and normality within consumer research

In the past decades, numerous disciplines have investigated so-called ethical and alternative forms of consumption. This has led to confusion about what terms to use and how to interpret the multiple ways in which people act within and upon the market. This article presents the first comprehensive r...

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Veröffentlicht in:Journal of consumer culture 2021-11, Vol.21 (4), p.827-847
1. Verfasser: Koskenniemi, Aino
Format: Artikel
Sprache:eng
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