What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries

Although brand sustainability is found essential for brand survival, establishing it has remained challenging. Brand sustainability requires a strong association between brand equity and consumer values. The current study attempts to discover critical components involved that may influence Indonesia...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Sustainability 2019-12, Vol.11 (24), p.6973
Hauptverfasser:	Moslehpour, Massoud, Chau, Ka Yin, Dadvari, Alaleh, Do, Ben-Roy, Seitz, Victoria
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Brand identification Brand image Brand loyalty Brand names Competition Competitive advantage Consumers Critical components Data collection Decision making Fruits Influence Market shares Marketing Multivariate statistical analysis Perceptions Smartphones Sustainability Target markets
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!