Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

PurposeThis study strives to improve one’s understanding of tailored messaging as an organizational communication strategy that amplifies processes of organizational change at an individual level of personality traits.Design/methodology/approachA scientific experiment was conducted to test the effec...

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Veröffentlicht in:	Journal of Strategy and Management 2021-10, Vol.14 (4), p.426-443
Hauptverfasser:	Haumer, Florian, Schlicker, Laura, Murschetz, Paul Clemens, Kolo, Castulus
Format:	Artikel
Sprache:	eng
Schlagworte:	Change management Communication COVID-19 Employee involvement Leadership Messages Organizational change Personality Social research
Online-Zugang:	Volltext
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