Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation

The study examined the role of perceived CSR in deriving customer loyalty by exploring direct and mediated effects of corporate reputation and customer satisfaction in Pakistan’s food chains. The data were collected through a survey method from 322 customers of McDonald’s in Pakistan during October...

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Veröffentlicht in:	Sustainability 2021-08, Vol.13 (16), p.8681
Hauptverfasser:	Ali, Waris, Danni, Yu, Latif, Badar, Kouser, Rehana, Baqader, Saleh
Format:	Artikel
Sprache:	eng
Schlagworte:	Airlines Brand loyalty Casinos Corporate image Corporate objectives Corporate social responsibility Customer loyalty Customer relations Customer satisfaction Customers Developing countries Environmental impact Food chains Food industry Hotels & motels Hypotheses Industrialized nations LDCs Multivariate statistical analysis Perceptions Reputations Restaurants Shopping centers Social identity Social responsibility Sustainability Tourism
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