Focus Within or On Others: The Impact of Reviewers’ Attentional Focus on Review Helpfulness

When reviewers write online reviews, they differ in the focus of their attention: some focus on their own experiences, whereas some direct their attention to others—prospective consumers who may read the reviews in the future. This paper explores how, why, and when reviewers’ attentional focus can i...

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Veröffentlicht in:	Information systems research 2021-09, Vol.32 (3), p.801-819
Hauptverfasser:	Lei, Zhanfei, Yin, Dezhi, Zhang, Han
Format:	Artikel
Sprache:	eng
Schlagworte:	attentional focus Boundary conditions Consumer behavior Consumers empathic concern Impact analysis online reviews perceived review helpfulness Perceptions persuasion motives review two-sidedness Theoretical mathematics
Online-Zugang:	Volltext
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