What is in your hand influences your purchase intention: Effect of motor fluency on motor simulation

With the development of the advertisement industry, consumers are surrounded by increasing numbers of different types of visual stimuli (e.g., images on billboards, websites, and newspapers or videos on TV and social media). The present research aims to explore the effect of the connection between v...

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Veröffentlicht in:	Current psychology (New Brunswick, N.J.) N.J.), 2021-07, Vol.40 (7), p.3226-3234
Hauptverfasser:	Chen, Ming, Lin, Chien-Huang
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavioral Science and Psychology Food Impact analysis Psychological research Psychology Purchase intention Rule of origin Simulation Social Sciences Stimuli (Psychology)
Online-Zugang:	Volltext
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