Resale Price Maintenance: Customer Service Without Free Riding

[Display omitted] RPM is not always manufacturer-optimal.The optimal RPM strategy can entail a price ceiling or a price floor.The optimal RPM floor may only constrain one retailer.The optimal RPM strategy may increase the profits of the larger retailer. Recent judicial legalizations of resale price...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Journal of retailing 2020-12, Vol.96 (4), p.563-577
Hauptverfasser:	Ingene, Charles A., Parry, Mark E., Xu, Zibin
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Customer services Demand curves Distribution channels Fair trade Federal court decisions Game theory Hair Legal influences on marketing Literature reviews Pet food Price ceilings Pricing Profits Resale price maintenance Retail stores Rule of reason Services
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!