The Influence of Environmental Self-Identity on the Relationship between Consumer Identities and Frugal Behavior

The need to reduce consumption is evident, and a way of achieving this is through austerity and frugal practices. The aim of this research was to advance the understanding of frugal behavior and its relation to consumer identities, and to analyze any possible mediating effects of environmental self-...

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Veröffentlicht in:Sustainability 2021-09, Vol.13 (17), p.9664
Hauptverfasser: Gil-Giménez, Domingo, Rolo-González, Gladys, Suárez, Ernesto, Muinos, Gabriel
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Sprache:eng
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