Modeling the antecedents and outcomes of perceived relationship investment (PRI) in nonprofit organizations

•Financial bonding, interactivity, and information sharing contribute to the development of PRI.•PRI contributes to relationship quality and thus to positive behavioral intentions of stakeholders.•People value the financial or tangible rewards associated with their nonprofit relationship, such as fr...

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Veröffentlicht in:	Public relations review 2021-11, Vol.47 (4), p.102083, Article 102083
Hauptverfasser:	Auger, Giselle A., Cho, Moonhee
Format:	Artikel
Sprache:	eng
Schlagworte:	Information dissemination Investments Nonprofit organizations Organization-public relationships (OPR) Perceived relationship investment (PRI) Public relations Rewards
Online-Zugang:	Volltext
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