Successful territorial brand formation (on the example of Singapore)

This article is devoted to the issue of forming a successful brand of territories (on the example of Singapore). The key aspects of territorial branding are considered and the factors influencing this process are analyzed. The authors analyze the successful experience of Singapore as the country wit...

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Veröffentlicht in:	VUZF Review 2020-12, Vol.5 (4), p.3-8
Hauptverfasser:	Didkovska, Vlada, Falko, Yelina
Format:	Artikel
Sprache:	bul ; eng
Schlagworte:	Brands Colonies & territories Marketing Socioeconomic development Socioeconomic factors Tourism
Online-Zugang:	Volltext
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