INVESTIGATING OF EFFECT OF PERSONALITY TRAITS AND SOCIAL CAPITAL ON SOCIAL ENTREPRENEUR INTENTIONS

Social entrepreneurship is an attraction in developing countries because it benefits the community in general. In Indonesia, the concept of social entrepreneurship is widely discussed at all levels of society. Business intentions are considered a valuable and practical approach to understanding that a student becomes an entrepreneur, especially in the social field. This study examines the effect of personality traits and social capital on students' intentions in Jakarta to become social entrepreneurs. This study uses quantitative methods, with a total of 100 students surveyed from four universities in Jakarta. The sampling technique uses a random sampling technique. Data processing this research is multiple regression with SPSS 25. The results of multiple regression analysis show a significant influence simultaneously of personality traits and social capital on entrepreneurial intention. The value of F is 20.561; moreover, the amount of effect simultaneously of personality traits, social-capital on entrepreneurial intention, is 25.1%. However, the values of impact in partial are 20.3% and 15.8%. Some studies only examine the relationship between social capital and entrepreneurship intention, which rarely examines the relationship between social capital and social entrepreneurship intention. Also, the model in this study is a novelty of this study. This research helps several parties involved to increase the effectiveness of actions to promote the creation of social entrepreneurs.