Potential for indigenous communication systems to improve financial literacy: evidence from Nigeria
The low level of education and lack of electricity hinder dissemination of financial literacy information in rural communities. To address this problem, this study investigated the roles of the indigenous communication system in closing the gaps in dissemination of financial literacy information amo...
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| Veröffentlicht in: | Enterprise development & microfinance 2021-06, Vol.32 (1-2), p.123-139 |
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| container_title | Enterprise development & microfinance |
| container_volume | 32 |
| creator | Imhanrenialena Benedict Ogbemudia, Imhanrenialena Benedict Ogbemudia Obi-Anike Happiness Ozioma, Obi-Anike Happiness Ozioma Okafor Chikodili Nkiru, Okafor Chikodili Nkiru Ike Ruby Nneka, Ike Ruby Nneka |
| description | The low level of education and lack of electricity hinder dissemination of financial literacy information in rural communities. To address this problem, this study investigated the roles of the indigenous communication system in closing the gaps in dissemination of financial literacy information among Nigerian rural farmers. It was found that the use of indigenous language in formal financial service literacy campaigns has a significant association with dissemination of formal financial service literacy information to rural farmers. Second, contrary to our earlier expectations, no significant association was found between community leaders and the dissemination of formal financial service literacy information to rural farmers. Third, town-criers' participation in formal financial service literacy campaigns has a positive significant impact on the dissemination of formal financial service literacy information to rural farmers. The researchers conclude that financial authorities should encourage indigenous language and town-criers in the dissemination of financial literacy information to rural famers. |
| doi_str_mv | 10.3362/1755-1986.20-00014 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1755-1978 |
| ispartof | Enterprise development & microfinance, 2021-06, Vol.32 (1-2), p.123-139 |
| issn | 1755-1978 1755-1986 |
| language | eng |
| recordid | cdi_proquest_journals_2564175284 |
| source | EBSCOhost Business Source Complete |
| subjects | Campaigns Communication Dissemination Electricity Farmers Financial literacy Financial services Indigenous languages Indigenous peoples Literacy Native languages Rural areas Rural communities |
| title | Potential for indigenous communication systems to improve financial literacy: evidence from Nigeria |
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