Joint Innovation Investment and Pricing Decisions in Retail Supply Chains with Customer Value

In the retail industry, customer value has become the key to maintaining competitive advantages. In the era of new retail, customer value is not only affected by the product price, but it is also closely related to innovations, such as value-added services and unique business models. In this paper,...

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Veröffentlicht in:	Sustainability 2021-02, Vol.13 (3), p.1309
Hauptverfasser:	Qu, Jiali, Hu, Benyong, Meng, Chao
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Contracts Cooperation Customers Decision making Decisions Game theory Innovations Retailing industry Revenue Revenue sharing Supply chains
Online-Zugang:	Volltext
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