Understanding Credit Card Usage Behavior of Elderly Korean Consumers for Sustainable Growth: Implications for Korean Credit Card Companies

The Republic of Korea is the fastest aging country in the world, and its silver market, which is the market segment broadly defined as senior citizens, began to emerge in 2008 as Korean baby boomers started to retire. Given that the assets of households headed by individuals 55 years of age and over...

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Veröffentlicht in:	Sustainability 2021-04, Vol.13 (7), p.3817
Hauptverfasser:	Jung, Kwon, Kang, Moon Young
Format:	Artikel
Sprache:	eng
Schlagworte:	Age Aging Baby boomers Consumer groups Consumers Consumption Credit card industry Credit cards Data collection Demographic variables Demographics Expenditures Financial institutions Geriatrics Gerontology Growth rate Households Hypotheses Market segments Marketing Older people Population Retirement Society Sustainability
Online-Zugang:	Volltext
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